Main Job Duties and Responsibilities

• design and develop marketing materials
• liaise and correspond with outside vendors and suppliers
• monitor production of marketing materials
• oversee distribution of marketing materials
• draft press and media releases
• liaise with public relations and media contacts
• help prepare and conduct product presentations
• help plan, coordinate and participate in marketing events
• execute direct marketing campaigns
• prepare online marketing campaigns
• develop and implement strategies for social media platforms
• update company website and social media tools
• oversee loyalty and rewards programs
• conduct market research
• monitor competitive activity and market trends
• monitor and assess customer feedback
• maintain customer information via marketing database and CRM system
• collect and analyze sales data to prepare marketing reports
• track, coordinate and assemble data to measure outcomes of marketing programs
• communicate with sales and production regarding product and pricing changes
• maintain promotional materials inventory
• maintain archive of marketing materials
• ensure marketing activities comply with state and federal regulations

Education and Experience

• Intermediate or Bachelor's degree equivalent
• Fresher or relevent 6 months experience.
• customer service, marketing or sales experience
• understanding of the principles of marketing
• knowledge of marketing tools and techniques
• proficient in relevant computer applications
• proficient in social media marketing

Key Competencies

• planning and organizing
• communication skills
• attention to detail
• problem solving
• innovative
• initiative
• flexible
• stress tolerance
• team player