·         Intimate understanding of traditional and emerging marketing channels

·         Ability to think creatively and innovatively

·         Budget-management skills and proficiency

·         Professional judgment and discretion that comes from years of experience in the field

·         Developing strategies and tactics to get the word out about our company and drive qualified traffic to our front door

·         Deploying successful marketing campaigns and own their implementation from ideation to execution

Requirements

·         BS/MS degree in marketing or a related field

·         Demonstrable experience in marketing together with the potential and attitude required to learn

·         Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate

·         Solid knowledge of website analytics tools e.g., Google Analytics

·         Experience in setting up and optimizing Google Adwords campaigns

·         Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets

·         Excellent communication skills

·         Up-to-date with the latest trends and best practices in online marketing and measurement Familiarity with technologies and methodologies in graphic design, web design, development, etc.

·         Analytical skills to forecast and identify trends and challenges